We now live in a technology driven world, with mobile devices and how we use the Internet changing all the time, it is important that your website keeps up to these changes also. So, if you’ve had your current website for 5years or more it is probably ready for a digital face-lift. We’ve put together 7 of our top reasons to update your website.
- Your website isn’t mobile friendly.
In 2017, if your website is not easily viewable on a mobile device then it will stop people from viewing it when they’re browsing on the go. The UK is now a Smartphone society and they are taking over laptops being the most popular device for getting online. Tablets and Smart phones are the point of our daily lives, which is why mobile friendly is a must.
- Slow loading website.
If your site takes forever to load then you could loose the business of potential customers. Fixing this depends on how your website was built but problems with speed can generally be fixed through image compression, content optimization and caching. You can use sites such as Google PageSpeed to check your sites speed.
- High bounce rate.
A high bounce rate, especially on your homepage generally means that people are not impressed with your site. This could be because it isn’t engaging enough or because it looks dull and boring at a first glance, causing people to click off your website straight away. A high bounce rate could also mean that people found it hard to navigate around your website therefore clicked off and looked at a different page. It is important that your site is easy to navigate round and has everything a potential client needs at hand.
- Your site looks outdated.
Most people judge a website by appearance not just by its content. Your website is a reflection of your company so if it is outdated then this provides a negative impression of your company and the services that you offer. You should make sure that your website reflects exactly what you do and the level of customer service and quality your business can deliver.
- You can’t add content to your site.
If you are unable to easily update and maintain your website then you should consider a content management system. By using a content management system you are able to manage your website easily and efficiently without the need for coding knowledge. On the other hand, it might be worth taking out a maintenance package and paying a professional company to make the updates for you, so you don’t have to worry about this.
- Your website has poor conversion rate.
Your website needs to be able to convert visitors- in other words, push them to take action in a measurable way. This could be making a purchase, and enquiry or signing up for a newsletter. If your website is unable to convert visitor’s or conversion rates have peaked, then is a sign that it is time to update your website.
- It doesn’t make the right first impression
Having content that is static or out of date on your website will make potential clients wonder if you are even still in business. If you have out of date content on your website, then its time to consider giving your website a fresh look. High performing websites lead with their content first and share messages through clever images and snappy content.
Here at Cool Hand Studios, we pride ourselves in being able to provide professional, engaging and user-friendly websites that are not cost restrictive for your business. If you think that your website falls into one of the categories above, we would love to meet you to discuss your next project.